Post card marketing is more explicit than the direct mail marketing. Some practitioners like that postcards are more effective than the traditional, stuffed-envelope sort of direct marketing because, it is more cost-effective, discarding the use of an envelope. It is also appreciated for the fact that the message does not need to be opened, thus the recipient sees it instantly, every time.
Apart from just post cards, greeting cards, such as birthday cards and holiday greetings are also a good thing to send to your clients. Using personalization techniques such as, variable data printing will surely make them feel that you remember them on special occasions. If you take the time to include a money-saving coupon or a gift certificate, they will remember you when they need your line of business again.
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