Tuesday, October 28, 2014

Choosing the right paper for your print job

There are times when you are working under strict guidelines and have a budget to adhere to. This can put your concept in a bind if you have to get a big job printed and you really wanted to have some customizations worked in because, the cost increases with the number of copies. Post processing methods can put you over budget, even on small jobs. You need to be clever in your choices to get your vision to manifest. Here are some issues to consider when devising your plans:
  1. What is your final product? Look-book, tri-fold brochure, post card,     menu…
  2. Does it need to last through a single event or will it need to be durable? A restaurant menu should definitely be tougher than a flyer at a convention.
  3. Is there a stylized quality that is a must-have for your design? High-end? Inexpensive? Matte coating? Embossed?
  4. What kind of graphics will be on the finished product? Many high resolution photographic images? Or a tons of light weight text?




Analyze your answers to determine your printing paper solutions.


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