Once you’ve settled on dimensions, when developing new print media, the first question should be about the purpose of the piece. If you plan to use the printed items for brochure (within a envelope) for a direct marketing program, for example, you can achieve a nice look, at an affordable price by using glossy, light, text weight paper. However, if you are doing something special, you have a variety of clever options to select from. Perhaps your design would look better with a tactile, 68# text embossed wood grain paper. Maybe you’ve created something that needs to last a while and you want go with a premium, heavy card stock. The next option you may like to consider is which sorts of coating options works best. You may also decide to add dull coating, UV coating, die cutting, folding & scoring, embossing and a plethora of other design embellishments— all depending on what the purpose of the print media may be.
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