New Orleans print shop- Paper weight 101

Paper Weight 

Paper weight can be measured by the weight of a 500-sheet ream of 17" x 22" bond paper. The size of the basis ream, for each type of paper, is different, which results in majorly different weights. For example, a ream of 20#, 8.5 × 11 bond paper weighs 5 lbs. because it has been cut from a larger sheet into four portions. And just so you know, 80# means 80 lbs. per basis ream of 500 sheets.

Here are some common standards:

• 20-24# - Standard weight paper

• 24-28# - For posters

• 80-100# - Satndard business cards

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Post card printing- Direct mail is like investing in loyalty

Post card marketing is more explicit than the direct mail marketing. Some practitioners like that postcards are more effective than the traditional, stuffed-envelope sort of direct marketing because, it is more cost-effective, discarding the use of an envelope. It is also appreciated for the fact that the message does not need to be opened, thus the recipient sees it instantly, every time.

Apart from just post cards, greeting cards, such as birthday cards and holiday greetings are also a good thing to send to your clients. Using personalization techniques such as, variable data printing will surely make them feel that you remember them on special occasions. If you take the time to include a money-saving coupon or a gift certificate, they will remember you when they need your line of business again. 

Questions? You can ask me anything! printproductionguru.com