New Orleans Poster Printing - Getting your artwork to print the way you like it

Gloss coated paper works perfectly for art posters. The colors look brighter and the coating gives the poster a nice shine. Coincidentally, UV coatings help protects artwork from moisture and adds durability to the paper, providing an extra layer of protection and adding to its longevity. 

The biggest decision to make about your poster is which weight to use. You will also need to consider where your poster will be hanged. if you hang it outdoors, you will need a heavier stock and a UV coating to prevent fading. Heavier weights will last much longer in the outside elements and stay around longer. Usually, it is good to use 24# or 28# paper for posters. The larger the print, the heavier the paper should be so that it will be durable enough.

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New Orleans print shop- Paper weight 101

Paper Weight 

Paper weight can be measured by the weight of a 500-sheet ream of 17" x 22" bond paper. The size of the basis ream, for each type of paper, is different, which results in majorly different weights. For example, a ream of 20#, 8.5 × 11 bond paper weighs 5 lbs. because it has been cut from a larger sheet into four portions. And just so you know, 80# means 80 lbs. per basis ream of 500 sheets.

Here are some common standards:

• 20-24# - Standard weight paper

• 24-28# - For posters

• 80-100# - Satndard business cards

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Post card printing- Direct mail is like investing in loyalty

Post card marketing is more explicit than the direct mail marketing. Some practitioners like that postcards are more effective than the traditional, stuffed-envelope sort of direct marketing because, it is more cost-effective, discarding the use of an envelope. It is also appreciated for the fact that the message does not need to be opened, thus the recipient sees it instantly, every time.

Apart from just post cards, greeting cards, such as birthday cards and holiday greetings are also a good thing to send to your clients. Using personalization techniques such as, variable data printing will surely make them feel that you remember them on special occasions. If you take the time to include a money-saving coupon or a gift certificate, they will remember you when they need your line of business again. 

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How to print your brochure, magazine or posters with coated paper

When to choose coatings

Adding a coating makes a really big impact on the look and feel of your print product, so watch closely. Coated papers have china clay or other synthetic coating applied onto them. It comes in a variety of techtures, like matte, semi-matte or silk, and gloss. MPress has a unique matte coating with a soft, velvety feel to it, called Soft Touch.

Matte finishes, including Soft Touch coating, are not really meant for photograph heavy layout or robust text. However, glossy, silk and semi-matte are great for it. Due to the paper quality, much of the ink doesn't get absorbed by the paper fibers and ends up staying on the surface. This makes the colors pop and the paper shine.

If you have a lot of type to print, choose a natural, matte paper. Uncoated papers allow for better, deeper ink absorption. You will not end up with so much shine and reflection of overhead light, that the type becomes difficult to read. 

Coated papers are best for:

1. Photographic images
2. Illustrative design
3. Colors that should pop

Uncoated papers are best for:

1. Booklets
2. Magazines
3. Catalogs & Guides

You've probably already noticed that there are many work arounds for any issue arising from the use of coated or uncoated paper. One example is that you may use a gloss coated paper to print on and then give a matte UV coating, so that the graphics and colors do not become too blurry or muted by the matte finish. 

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Direct mail with variable data and envelope printing for best results

Our direct mail service center uses the variable data printing systems for direct mail printing. Variable data printing, prints out each name of the particular recipients from your list and addresses each piece without slowing down the printing process. Just image sending out letters to thousands of your customers and having to manually add the name and address in each letter. You might finish the task in at least a couple of weeks! Using our variable data printing capabilities allows you to personalize your letters to your customers and gains a better response rate. Apart from the name and address, you may also customize the picture in the variable print. You must know your customer and put something that interests them, in your layout. This would make them want to read your mail more, once they see the interesting graphic details in your letter. We can help with layout and design too!

Just let us know that you need layout when you request a quote: mpressnow.com/quote

Choosing the right paper for your print job

There are times when you are working under strict guidelines and have a budget to adhere to. This can put your concept in a bind if you have to get a big job printed and you really wanted to have some customizations worked in because, the cost increases with the number of copies. Post processing methods can put you over budget, even on small jobs. You need to be clever in your choices to get your vision to manifest. Here are some issues to consider when devising your plans:

1. What is your final product? Look-book, tri-fold brochure, post card,     menu…
2. Does it need to last through a single event or will it need to be durable? A restaurant menu should definitely be tougher than a flyer at a convention.
3. Is there a stylized quality that is a must-have for your design? High-end? Inexpensive? Matte coating? Embossed?
4. What kind of graphics will be on the finished product? Many high resolution photographic images? Or a tons of light weight text?

Analyze your answers to determine your printing paper solutions.

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Add Soft Touch coating to the cover of your direct mail to stand out from the crowd

Special Packaging

Special Packaging will awaken the curiosity of your audience. Assume that your client will be busy most of the time and chances are, they will not open the mail unless it gets their attention. Experts add stamps, stickers, coatings or embossing to make the package look more interesting. To get the effect that you want, get help from our professional direct mail printing service representatives. We can even suggest other ways to make your packaging standout. For example: Adding Soft Touch coating to the cover of your package could also add to its aesthetic appeal, convincing your customer to keep your piece, even display it! 

Another thing to consider when doing direct mail marketing is that your mail will be mixed up with all of the other mailings on any given day. A unique packaging is most likely not to get ignored— it stands out in the crowd.

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